Endurance Technologies, Inc. (ETI), a Canadian steel processing and manufacturing company, is evaluating Las Cruces, within the New Mexico Borderplex, as the site of its first U.S. facility — a project that could bring dozens of new jobs and more than $50 million in economic impact to the state.
Headquartered in Calgary, Alberta, Endurance Technologies is a steel processing and manufacturing company that services the oil and gas, agriculture, mining, forestry, and industrial industries. In business for over 30 years, ETI is seeking to expand its production capacity into the U.S. to meet growing demand and better serve clients. After conducting a multistate site selection process, Las Cruces and the NMBorderplex have emerged as a leading candidate.
“We are proud to be among the final locations under consideration as the company evaluates potential sites,” said Davin Lopez, President & CEO of the Mesilla Valley Economic Development Alliance (MVEDA). “We recognize this is part of a competitive process with important decisions still ahead, but we welcome the opportunity to showcase the strengths and opportunities our New Mexico Borderplex region provides.”
Future home of Endurance Technologies, Inc. in the New Mexico Borderplex
“As a company that was started by a husband-and-wife team over thirty years ago, we continuously strive to maintain a family-oriented company culture which is not measurable but rather a comfort feeling you begin to develop over time,” said Jeff Pitura, President & CEO of Endurance Technologies, Inc. “New Mexico’s official slogan is the ‘Land of Enchantment,’ while its business slogan is ‘everybody is somebody in New Mexico.’ This speaks to the cultures we value, and your representatives have positioned you well.”
“Building this facility in Las Cruces would represent a clear vote of confidence in New Mexico’s future, recognizing the strength of our workforce, our strategic location, and our commitment to smart, sustainable growth,” said Rob Black, Cabinet Secretary for the New Mexico Economic Development Department. “This is how we create lasting jobs, grow local economies, and ensure our communities don’t just get by — they get ahead.”
“We are thrilled about the possible opportunity to welcome Endurance Technologies to Las Cruces,” said Eric Enriquez, Mayor of Las Cruces. “Their investment in our community, from revitalizing a vacant property to creating quality jobs, aligns perfectly with our vision for economic growth and innovation. This project would not only strengthen our local economy but also showcase Las Cruces as a hub for industry and opportunity within the New Mexico Borderplex.”
If selected, ETI’s new facility would be located at the City of Las Cruces’ Innovation & Industrial Park. The project would involve the purchase and revitalization of an existing 45,050-square-foot building on approximately 15 acres of land. Within five years, ETI expects to hire approximately 40 employees at above-average wages for Doña Ana County. The company projects an investment exceeding $11 million in the first three years, with total forecasted capital expenditures above $18 million and an estimated economic output of more than $50 million.
Future home of Endurance Technologies, Inc. in the New Mexico Borderplex
Local and regional collaboration has been key to advancing New Mexico’s candidacy, including efforts by the City of Las Cruces, MVEDA, and state partners.
“This has been a comprehensive and competitive site selection process,” said Gregg Wassmansdorf, Senior Managing Director of Global Strategy for Newmark. “A genuine display of partnering efforts from New Mexico’s state and local governments, along with meaningful financial support, has been instrumental in getting Endurance to this pivotal point in the project.”
