The Las Cruces Innovation and Industrial Park, alongside the City of Las Cruces, has achieved Platinum-level designation through the Site Selectors Guild’s REDI Sites program, becoming just the fourth site in the nation to earn this elite distinction for its NM Palatium Industrial Park.
The REDI Sites designation represents a new national benchmark for site readiness. Developed by the Site Selectors Guild—the only association of the world’s foremost professional site selection consultants—the program introduces a standardized, transparent evaluation process that brings consistency to what has historically varied across municipalities and states.
By earning Platinum status, The Las Cruces Innovation and Industrial Park demonstrated that NM Palatium meets the highest standards of preparedness, documentation and development readiness—giving corporate decision-makers confidence and certainty when evaluating expansion or relocation opportunities.
What REDI Sites Measures
Through the REDI Sites program, industrial properties undergo a rigorous assessment focused on five primary criteria:
- Ownership and entitlements
- Utilities
- Ease of development
- Environmental factors
- Logistics
To qualify, sites must be located in the United States, consist of at least five acres, and be available for sale or lease. Each site is scored and awarded a designation level—bronze, silver, gold or platinum—with designations valid for one calendar year. Sites that continue advancing their due diligence may resubmit to improve their designation level.
Why REDI Sites Matters
For economic development organizations and communities, REDI Sites offers substantial competitive advantages:
- Inclusion in a nationally searchable database accessible to Guild members
- Nationally recognized site-readiness designation for marketing and recruitment
- Detailed feedback to further strengthen development readiness
- Exposure through the Guild’s corporate outreach and promotion efforts
In today’s competitive site selection environment, corporations demand speed, clarity and reduced risk. The Platinum designation signals that Las Cruces has completed the due diligence necessary to shorten timelines and eliminate uncertainty—critical factors in winning high-value projects.
Regional Collaboration Driving Results
This milestone reflects the power of strategic collaboration at the state, regional, and local levels, all aligned around a shared vision for economic growth. The Mesilla Valley Economic Development Alliance (MVEDA) played a pivotal role as a bridge between the State of New Mexico and the City of Las Cruces, coordinating strategy, documentation, and resources to ensure the region remained highly competitive throughout the rigorous evaluation process for New Mexico’s Site Readiness Program, administered by the New Mexico Economic Development Department.
Through this collaboration, the State of New Mexico and MVEDA identified the Las Cruces Innovation and Industrial Park as an ideal candidate for REDI SITE Platinum designation. With shovel-ready industrial land, rail-served logistics assets, and nationally recognized site readiness credentials, the New Mexico Borderplex is sending a powerful message:
New Mexico is open for business — and ready to deliver.
